Coaching for Performance: The Principles and Practice of Coaching and Leadership

Coaching for Performance is a seminal text that introduced coaching to the business world and remains a cornerstone of the profession. In this influential book, Sir John Whitmore articulates the philosophy and practice of performance coaching, grounded in humanistic psychology and personal responsibility. Central to the book is the widely adopted GROW model (Goal, Reality, Options, Will), a simple yet powerful framework for coaching conversations.

Whitmore argues that coaching is not about fixing people, but about unlocking their potential through awareness and responsibility. He connects coaching with leadership development, advocating for a transformational rather than transactional approach. With examples from sport, business, and education, the book demonstrates how coaching can drive sustainable performance and human growth.

Clear, principled, and inspiring, this book is a must-read for new and experienced coaches alike. It offers timeless insights into the nature of change and the art of asking questions. Whether used as a practical guide or a leadership philosophy, Coaching for Performance continues to shape the field of coaching worldwide.

Key Takeaways:
1. Using the GROW model to structure effective coaching conversations
2. Promoting awareness and responsibility as drivers of personal growth
3. Integrating coaching principles into leadership for long-term impact