Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand is a comprehensive guidebook for coaching professionals and business owners seeking to clarify their message and connect more effectively with clients. With a wealth of practical techniques and a clear framework, Miller offers invaluable insights into the art and science of storytelling in marketing and communication.

Miller emphasises the importance of positioning the client as the hero and the coach or brand as the guide, encouraging readers to simplify their messaging and focus on client transformation. The book covers various topics, from the StoryBrand 7-part framework to website messaging and email marketing, providing coaches with a powerful toolkit to enhance their brand clarity and attract ideal clients.

The book is user-friendly, with each principle presented concisely and accompanied by real-life examples, templates, and case studies for practical application. Whether you’re building a new practice or refreshing your brand, Building a StoryBrand offers something for everyone looking to grow their coaching business with clarity and confidence.

It is an indispensable resource for coaches committed to standing out in a crowded market and communicating their value with impact and authenticity.

Key Takeaways:
1. Clarifying brand messaging using the StoryBrand framework
2. Positioning the client as the hero of the story
3. Using storytelling to improve marketing and client engagements